Many artists choose monthly or bi-monthly newsletters — regular enough to stay relevant, but not so frequent that subscribers tune out. Consistency is key.
Connect with Your Audience
Make your art journey unforgettable with your own email newsletter — a direct, personal way to stay in touch with fans, collectors, and supporters. Build a loyal audience, real people who care about your work.
Track engagement
View how your audience engages with your email news letter with Emails sent, Opens, Click throughs , Email bounces and unsubscribes. This is a great way to see if we need to change our messaging.
Why Artists Should Use Email Newsletters
Email newsletters are more than just messages — they’re a creative connection tool that turn casual fans into committed supporters and buyers. Your audience generally wants to hear from you, to see what you have been doing and view your latest works.
Tailored to artists’ needs, newsletters let you:
Own Your Audience
Unlike social platforms, your email list belongs to you. Algorithms can change — your mailing list stays under your control and it organically grows.
Build Genuine Engagement
Emails allow you to speak directly, personally, and meaningfully with your audience — more so than fleeting social posts.
Reach Beyond Algorithms
With social media reach fluctuating constantly, email ensures your updates are seen by the people who actually want them.
Boost Sales & Opportunities
Artists who use email newsletters see higher engagement and better conversion than social clicks, driving art sales and event participation.
Grow Long-Term Support
Newsletters help artists nurture lasting relationships — repeat buyers, art lovers, and collectors who follow your creative journey.
Re-use your content
Easy to re-use your content already uploaded to your website like images, artworks and exhibitions and add to your news letter.
Frequently asked questions
How often should I send out newsletters
Isn’t email marketing too technical or time-consuming
Not with the right tools — the artsphere module is designed for artists with easy templates, scheduling, and automation so you can focus on creative content.
What content should I include in my emails
Share studio updates, behind-the-scenes stories, new artwork, upcoming shows, tutorials, limited offers, collector spotlights and more — make it personal and engaging.
Why should I start an email newsletter instead of just posting on social media
Email gives you direct access to your audience without relying on social platform algorithms, so your message reaches fans who asked to hear from you.
Why would anyone be interested in my art paractice
Anyone who has engaged in your website is interested in you. Your subscribers want to hear your news, shows and artworks, and they often want to know when new artworks are created and be the first to have the opportunity purchase them.